Michael Aagaard ,

The psychology of Disappointment: how it affects your users, why it’s bad for your business & what you can do about it

Disappointment is a powerful and painful human emotion that shapes everything from how we feel and behave to how we learn and remember.

In this session, we’ll uncover how it works, why it affects our behavior and what triggers it.

Moreover we’ll look at how to use these insights to build better and higher converting experiences for our users and customers.

During this session, we’ll cover:

  • What disappointment is from a psychological and neurological perspective
  • Lots of real-world examples of how disappointment affects online behavior
  • How to identify and address where you could be letting down your users

English Session | Simultaneous Translation in Romanian Available

Michael Aagaard (CRO Consultant)

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