GA4 still causes friction amongst marketers, but it’s actually considerably more powerful and insightful than the Universal Analytics platform it replaces. GA4 can therefore provide you with more actionable data than UA could – challenge is, it’s not as easy to use…
In this session, Luke will showcase how you can get the best out of GA4 to drive sales with actionable data; from customisations, audiences and segmentation plus how to put it all into practice.
English Session
