Registration, Welcome Coffee & Networking

We are looking forward to welcome you for registration at Ion Caramitru Hall of the National Theatre of Bucharest starting at 08:00 AM to avoid morning traffic and long queues at the registration.

Until the Conference begins, you can enjoy a hot cup of coffee and have time for networking within the Digital Community.

Also, you can exchange contacts and gather leads during GPeC Expo, where you’ll meet with 30+ E-Commerce and Online Marketing service providers.

Participants arriving by car can use the underground parking Interparking (under the National Theatre of Bucharest) at a fixed price of 60 lei for 24 hours of parking (or 40 lei for 24 hours if you download the Interparking app).

Welcome to GPeC SUMMIT

The E-Commerce market in Romania today: figures, trends, challenges, and opportunities

Invited for dialogue and open to audience questions: Adrian Mihai (CEO FAN Courier), Cătălin Maftei (Founder & CEO C Solution), Elisabeta Moraru (Country Director Google Romania, Bulgaria, Hungary, and Moldova), Tudor Manea (CEO eMAG), Katarzyna Zubrzycka (Head of Merchant Sales & Acquirers, CEE, Visa)

Incrementality-Centric Marketing

What happens if you stop spending money on Google Search? Or, worse, the entire Paid Media budget is cut to zero?

Today, not knowing the answer to these questions results in the Marketing budget being the first one to be cut during tough times.

In his action-packed keynote, Avinash Kaushik will share a framework you can use to re-orient your entire Marketing & Analytics practice around incrementality. The three levels, the Big 6 KPIs, winning Brand Marketing, and, as you would expect, how to use Machine Learning/AI as your friend!

English Session | Simultaneous Translation in Romanian Available

Coffee Break & Networking @GPeC Expo

Enjoy delicious coffee and snacks while networking with the elite of the E-Commerce & Digital Marketing industry.

Visit GPeC Expo and get in touch with the main e-commerce service providers – here is where multiple opportunities for collaboration and long-term partnerships might arise.

The psychology of Disappointment: how it affects your users, why it’s bad for your business & what you can do about it

Disappointment is a powerful and painful human emotion that shapes everything from how we feel and behave to how we learn and remember.

In this session, we’ll uncover how it works, why it affects our behavior and what triggers it.

Moreover we’ll look at how to use these insights to build better and higher converting experiences for our users and customers.

During this session, we’ll cover:

• What disappointment is from a psychological and neurological perspective
• Lots of real-world examples of how disappointment affects online behavior
• How to identify and address where you could be letting down your users

English Session | Simultaneous Translation in Romanian Available

Reverse Engineering Google’s AI: Unlocking Emerging SEO Opportunities

• Understand how Google’s AI search algorithms work
• Adapt as Google evolves beyond keyword search
• Position your content for generative AI discoverability
• Apply the new rules of SEO for Google’s AI search
• Build content that Google’s AI and your customers trust
• Predict the effect of generative AI search on your traffic

English Session | Simultaneous Translation in Romanian Available

Lunch & Networking Break @Aria TNB

You’ll have lunch together with the Speakers and the most important players in E-Commerce & Digital Marketing and enjoy quality networking with the industry’s elite.

*Lunch is provided only for PREMIUM and LITE Plus ticket holders (you can find details on ticket types and registration fee here ).

Email Marketing Copy & Design That Works

Email Marketing rocks the highest return on investment of any medium (especially in a post-pandemic world), earning more than $20 for every $1 you invest. That is, if you’re doing it right.

Are you getting a 20x ROI on your email marketing efforts?

Design and copywriting for email marketing is… quirky. It’s not like web design or postcard copy. But if you can learn to bend it to your will… The payoff is worth it.

This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.

Key Takeaways:

• What email marketing is best at (and one thing it doesn’t do very well)
• The anatomy of effective email marketing design and layout in 2024 (and why it works)
• Common content mistakes even savvy email marketers (still) make
• A peek at trends that work in email marketing in today’s inbox with examples from brands you’ll recognize

English Session | Simultaneous Translation in Romanian Available

Marketing Challenges. Conversion optimisation. How to differentiate

Coffee Break & Networking @GPeC Expo

• Energize yourself with a coffee and take advantage of networking alongside C-Level representatives from the most important companies in Digital and Retail;
• Visit GPeC Expo and connect with the leading providers of E-Commerce & Digital Marketing services – here, multiple opportunities for collaboration and long-term partnerships arise.

Three stories. Only one is a successful one, so you’ll learn how to grow in E-Commerce

Actually, you learn from mistakes. From suffering. If it’s someone else’s, even better. 🙂

I’ve met, helped, and learned from hundreds of retailers in the last 17 years of eCommerce. I’ll choose 3 stories from 3 different companies.

One ugly, about where ignoring key numbers leads. One sad, about heavy discounts without the math behind them. And one beautiful, let’s make it have a happy ending, like in American movies.

A.I. for E-Commerce: How Online Giants Use It

• Current Methods for Enriching Product Data
• Data Sources for Extraction and Best Practices
• Utilizing Artificial Intelligence to Avoid Duplicate Content
• Catalog Localization Methods and the Importance of Considering Local Culture
• Bulk Product Descriptions – What’s Possible, What Methods Work, and Which Don’t
• Personalizing Catalog Subsets for Ever-Smaller Cohorts
• Safely Using User-Generated Content Without Jeopardizing SEO

Practically Personalised in Every Way

A practical look at personalisation.

In every job that must be done, there is an element of fun. You find the fun, and SNAP! The job’s a game.

David takes a fun, gamified look at how to (finally) personalise. From the learnings of hundreds of interviews for his book – The Person in Personalisation – as well as the application he’s seen on his travels, whilst also sharing tenuous parallels between Mary Poppins.

English Session | Simultaneous Translation in Romanian Available

Closing GPeC SUMMIT

Cocktail & Elite Networking @Aria TNB

Starting at 6:30 PM, we’ll be waiting for you upstairs, at Aria TNB – member of The Embassy– at the Cocktail Networking Party alongside the digital industry’s elite. The event is exclusive, access is by personalized invitation only and for PREMIUM ticket holders.