08:30-09:30
Registration, Welcome Coffee & Networking
We are waiting for you for registration at BT Stup on Calea Șerban Vodă no. 206, U-Center building, ground floor, 4th district (Tineretului area) starting at 08:30 AM to avoid morning traffic and queues at registration.
Until the beginning of the courses and workshops, you can enjoy a hot cup of coffee and have time to socialize within the Digital Community.
Due to the lack of parking spaces in the area, we recommend finding alternative transportation instead of using your personal car.
09:30 – 11:00
Customer experience in eCommerce & Retail (Module 1)
Customer satisfaction? The Cinderella everyone talks positively about, but no one is looking for her shoe.
In this workshop, you will learn about:
- The economic impact of Customer Experience
- How to measure Customer Experience
- Ways to improve Customer Experience in eCommerce
- Success stories
- Automations and tactics you can implement immediately
11:00 – 11:30
Coffee Break & Networking
11:30 – 13:00
Customer experience in eCommerce & Retail (Module 2)
Valentin Radu,
CEO Omniconvert
13:00 – 14:00
Lunch & Networking
14:00 – 15:30
Digital Marketing Lab: The 6 Key Ingredients for Successful Digital Campaigns (Module 1)
- Tips & tricks for banners and creatives that drive clicks and engagement;
- Advice for Campaign Landing Pages that deliver results;
- Efficient campaign targeting – tips for targeting with results for Google, YouTube, Meta, and TikTok Ads, for both B2B and B2C;
- Marketing funnel architecture in campaigns – thinking through possible scenarios;
- Calculating budgets required for each marketing channel and campaign type and estimating potential results;
- Digital marketing campaign optimization blueprint.
15:30 – 16:00
Coffee Break & Networking
16:00 – 17:30
Digital Marketing Lab: The 6 Key Ingredients for Successful Digital Campaigns (Module 2)
Raluca Radu,
Founder MTH Digital
Raluca Radu (Founder MTH Digital)
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