08:30-09:30
Registration, Welcome Coffee & Networking
We are waiting for you for registration atBT Stup in Calea Șerban Vodă n0. 206, U-Center building, ground floor, 4th district (Tineretului area) starting 08:30 AM to avoid morning traffic and queues at registration.
Until the start of the courses and workshops, you can enjoy a hot cup of coffee and have time to socialize within the Digital Community.
Due to the lack of parking spaces in the area, we recommend finding alternative transportation instead of using your personal car.
09:30 – 11:00
Adapting GA4 to current tracking challenges: Consent Mode, Cookies, and Server-Side Tracking (Module 1)
In this workshop, we’ll explore the latest updates and best practices for using Google Analytics 4 (GA4) in the face of new tracking challenges.
By participating in this course, you’ll learn everything you need to know about Consent Mode, how to verify its correct implementation, discover the implications of phasing out 3rd-party cookies, as well as what server-side tracking is and its advantages.
This session is ideal for marketing specialists, data analysts, and technical marketers who want to improve the accuracy of data collection, essential for optimizing campaigns while correctly respecting user consent.
11:00 – 11:30
Coffee Break & Networking
11:30 – 13:00
Adapting GA4 to current tracking challenges: Consent Mode, Cookies, and Server-Side Tracking (Module 2)
Eugen Potlog
Founder UX Studio
13:00 – 14:00
Lunch & Networking
14:00 – 15:30
Optimizing Performance Max campaigns for sales growth.
- What are the latest updates in Google Ads with an impact on the ecommerce segment
- How to structure Performance Max campaigns for maximizing results
- Optimizing budgets and bidding in Performance Max campaigns
- Asset optimization in Performance Max campaigns
- How to optimize the product feed in Merchant Center
- Exercise: Identifying product performance and grouping them into campaigns
Mădălina Stănescu,
Founder Optimized
15:30 – 16:00
Coffee Break & Networking
16:00 – 17:30
Mary, let’s sweep up ’cause the robots are coming to visit us! 🙂
- Examples of AI/automation implementations in E-Commerce, the results they provide, and the importance of accelerated growth in a new paradigm
- Introduction to Naratix, the first generation of robots
- Computer vision – Attribute Extraction from Images
- Extracting information from PDFs from suppliers
- Attribute normalization and localization
- Contexts in which you can use GPT (or other LLMs) to generate E-Commerce content
- Content strategies for the product catalog
- Customization and targeting (hypersegmentation) of the catalog for customer cohorts or seasonal campaigns
Cristian Orășanu,
Co-Founder Naratix.ai
Eugen Potlog (Founder & Data Strategist Deep Dive)
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Mădălina Stănescu (Digital Marketing Consultant)
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