{"id":46667,"date":"2021-10-13T11:38:10","date_gmt":"2021-10-13T08:38:10","guid":{"rendered":"https:\/\/2024.gpec.ro\/happening\/delivering-happiness-ce-isi-doresc-clientii-si-cum-scalezi-business-ul-e-commerce-in-contexul-actual\/"},"modified":"2024-04-24T19:14:59","modified_gmt":"2024-04-24T16:14:59","slug":"incrementality-centric-marketing","status":"publish","type":"happening","link":"https:\/\/2024.gpec.ro\/en\/happening\/incrementality-centric-marketing\/","title":{"rendered":"Incrementality-Centric Marketing"},"content":{"rendered":"<p>What happens if you stop spending money on Google Search? Or, worse, the entire Paid Media budget is cut to zero?<\/p>\n<p>Today, not knowing the answer to these questions results in the Marketing budget being the first one to be cut during tough times.<\/p>\n<p>In his action-packed keynote, <strong>Avinash Kaushik will share a framework you can use to re-orient your entire Marketing &amp; Analytics practice around incrementality<\/strong>. The three levels, the Big 6 KPIs, winning Brand Marketing, and, as you would expect, how to use Machine Learning\/AI as your friend!<\/p>\n<p><strong>English Session | Simultaneous Translation in Romanian Available<\/strong><\/p>\n","protected":false},"featured_media":0,"menu_order":96,"template":"","product_cat":[183],"class_list":["post-46667","happening","type-happening","status-publish","hentry","product_cat-conferinta-noiembrie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46667"}],"collection":[{"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":6,"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46667\/revisions"}],"predecessor-version":[{"id":57396,"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46667\/revisions\/57396"}],"wp:attachment":[{"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=46667"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/2024.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=46667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}